Running a Beauty Pageant is about more than glamor. It is also about being financially successful. The business goal is to walk away from the event with more money than you spent.

There are many different ways to monetize your Beauty Contest. One way is to add extra awards.
For Children Pageants I like to add Overall Most Beautiful and Overall Fashion.
When the parents register their children they can choose to pay for a slot in the Overall Most Beautiful category. Only the kids registered in this award category will be eligible for the award.

This award has no bearing on who becomes King or Queen. Giving these extra awards helps spread awards to other kids.

The kids registered for the award all go on stage at the same time. The children hold paddles with a number printed on it. The judges use the number to score on their sheets. The judges select who they think fit the Overall Most Beautiful ideal. The Overall Fasion award will go the one with best outfit.

It is important to have all the contestants on the stage at the same time for the judges to compare and select.  If your pageant is very large and you have more than thirty kids on stage it can be a problem because of the stage size. Also the judges job can be very hard with that many contestants on stage at once.

When my pageants grow too big to offer this award I drop it from the pageant. You are already making good money because of the large registration. But if you are just starting out and you have a smaller group of children in your pageant then these awards are a great way to earn extra income at your Children Pageant.

Yours in Pageantry
Shelly

Hi!

Hi! I just wanted to let you know that I will be appearing as a featured guest on Pageant Talk Radio, the pageant industry’s leading live internet talk radio show. The show will air live on Tuesday, November 24th, from 11:00 AM to Noon CST (Noon to 1:00 PM EST/9:00 to 10:00 AM PST). I’ll be taking live questions, so if you’d like to dial-in to ask a question the number is 1-888-463-6748 for callers within the U.S., and international callers can dial 011-847-470-0937. If you’d like to email a question for the show, just send it to info@ValerieHayes.com with my name and “Pageant Talk Radio” in the subject line. To listen to the show live, just go to www.PageantTalkRadio.com and click on the Listen Live red box in the upper right corner. To listen to a broadcast after it has aired, scroll down the Pageant Talk Radio show page to access previously aired episodes.

I’m excited about being a guest on the show and hope you’ll be able to tune in!

Dear Shelly,

It’s time & kick off your successful 2010 new year for Shelly s Pageant Express in style. Yes, we’re quickly beginning production for the largest and most anticipated edition of the year, the Pageantry and PromTime spring fashion editions and we’re looking foward to promoting Shelly s Pageant Express to the most glamorous audience in the world. Not only is this the oversized edition featuring the top rated Pageantry & PromTime Fashion Showcase, but it is also the Media Kit version we send to all leading fashion boutiques, major advertising agencies, pageants, modeling competitions, Spring Fashion Markets, and to the hundreds of companies requesting information each month. No one else can deliver your message and story worldwide like Pageantry has for over 30 years. No one else can deliver your message, to your customers like Pageantry. Now, with the major social network of MySpace (with Facebook on the way), your audience just keeps getting easier to find. Oh, and let’s not forget the hottest addition to the family, our digital sister publication, Pageantry-Digital . In-print, Online, Digital… You Can Get It All!

Shelly, we’re in the early phase of the pre-production schedule for our next exclusive and fashion packed edition. With only (4) must-read issues each year, it is critical we promote our partners to their largest audience, both in-print, digitally, and online. In fact, with up to 32 million visitors per month to the Pageantry website, our online presence is a priceless addition and promotional tool for our partners. Shelly, these readers and online visitors are the very people who look for leading companies like Shelly s Pageant Express and turn to Pageantry for our expert advice and recommendations of the best companies in the industry. Our job is simple… to put as many millions of eyes on Shelly s Pageant Express as possible!

Whatever you need, Pageantry can help you design the perfect individualized cost-effective marketing program to bring your customer to Shelly s Pageant Express.

With over 200 ways to advertise, Pageantry has the right program for Shelly s Pageant Express. From display to classified to “As Seen In”, we’ve got you covered.

Contact us today and discover the perfect partnership between Pageantry & PromTime and Shelly s Pageant Express.

To a successful 2010,

Carl Dunn, CEO/National Marketing Director
Pageantry magazine
Pageantry-Digital
Pageantry & PromTime Online Fashion Boutique 407-260-2262
email: Marketing

Sponsors are a very important source of revenue for your Beauty Pageant. Try to come up with novel ideas to tie them in with your Pageant. I like to get one restaurant for each Beauty Contest I direct.

I’ll go to a new restaurant in my town who is looking for ways to promote their business. Get them to be the host for the Winners Banquet. In exchange they get a page in the Program Book and put their menu in the contestants goody bag.

A few days after the pageant we had the banquet at the restaurant. The girls ate for free. Since the girls had family come with them the family members paid for their own meals and drinks. So the restaurant donated about ten meals and recieved about twenty paying customers. It was a win win situation for all involved.

The restaurant owner took photos with the queens to use in advertising and to place in the lobby with other celebrity pictures. The outing became the first appearance for the girls as queens representing the pageant with me the director there to give them pointers.

You can use this technique to for a profitable relationship with a restaurant sponsor for your Beauty Pageant.

Yours in Pageantry

Shelly